Also, until you are getting traffic, there is no sense putting any advertising on your site.

You can check for traffic by checking the fatbomb/data/keywords.txt file to see if Fatbomb is working. Note that this will only work for dynamic pages and not if you scrape pages into static/html pages.

Make sure you have checked the following in your Fatbomb config page in your admin:
__ Track search keywords into the file keywords.txt

Once you get traffic, THEN worry about ads and making it "pretty".