#1, RE: strategy for brick and mortar jackasses
Posted by deadspoon on Mar-15-11 at 05:12 AM
In response to message #0
>Hello all! > > >I was very successful in the car business before I began doing the >IM stuff. I was successful because I was committed, hard working >(70-80 hours a week) and a jackass. > >I was a jackass because people who run that business only respect >jackasses and the customers respond to success like any other >industry, and although I could be myself with a customer (laid back) >I had to be a jackass in every other facet of the business, >generally for fear of being taken advantage of and of winding up >looking like a weak fool. > >So, when I made my mind up to cut ties and set out on my own course, >I was soooo happy I would never have to play that game again. > >Wrong. > >On top of what I do for my own sites, I take on clients. The really >laid back business owners have a hard time budgeting for something >like SEO and the industries that keep calling on me seem to be car >dealers and home builders. > >The two industries known for having jackasses, and they go out of >their way to live up to it. > >Now for the time it takes to sell a company to hire me, I could >already have their site right where they want to be. And again, I >hate the bullshit involved in selling. > > >And then there's the "What have you done before?" stuff, and I just >feel silly stating that I make ugly ass websites that sell ugly ass >ebooks and make great money, because in their world, it's just not >possible. > >Each client has my confidence, and I don't like to trade on what I >did for a mattress company's website, because it will be totally >different for this home builder website, and I am tired of >explaining supply and demand for search terms and having to educate >every business owner like a newbie to make a sale. > > >After all, all they want is the traffic and the money that comes >with it. > >So my new strategy is this: > >1. Find a market chock full of jackasses who have terrible sites >with terrible search engine results. > >2. Build 5-10 sites for the local niche in big markets. (I.E. >Atlanta New Home Builders, Used Cars in Nashville, etc) > >3. Get those sites great traffic and rankings. > >4. Sell those sites to the highest bidder in their respective >markets. > > > >This way there is no confusion or re-education or misconceptions by >either party. > > >Rather than just teaching them to fish, or fishing for them, or >selling them a fish, we are having a fish auction. > > >What do you all think? Old thread I know. However, I agree with everything you've said apart from point number 4, I don't sell the sites to the highest bidder, I rent the sites to them on a monthly basis with the understanding that if they fail to pay the site gets offered to their competition.
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