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Forum URL: http://www.dombom.com/cgi-bin/dcforum/dcboard.cgi
Forum Name: The New MadBomber Marketing and SEO Forum
Topic ID: 228
Message ID: 1
#1, RE: strategy for brick and mortar jackasses
Posted by deadspoon on Mar-15-11 at 05:12 AM
In response to message #0
>Hello all!
>
>
>I was very successful in the car business before I began doing the
>IM stuff. I was successful because I was committed, hard working
>(70-80 hours a week) and a jackass.
>
>I was a jackass because people who run that business only respect
>jackasses and the customers respond to success like any other
>industry, and although I could be myself with a customer (laid back)
>I had to be a jackass in every other facet of the business,
>generally for fear of being taken advantage of and of winding up
>looking like a weak fool.
>
>So, when I made my mind up to cut ties and set out on my own course,
>I was soooo happy I would never have to play that game again.
>
>Wrong.
>
>On top of what I do for my own sites, I take on clients. The really
>laid back business owners have a hard time budgeting for something
>like SEO and the industries that keep calling on me seem to be car
>dealers and home builders.
>
>The two industries known for having jackasses, and they go out of
>their way to live up to it.
>
>Now for the time it takes to sell a company to hire me, I could
>already have their site right where they want to be. And again, I
>hate the bullshit involved in selling.
>
>
>And then there's the "What have you done before?" stuff, and I just
>feel silly stating that I make ugly ass websites that sell ugly ass
>ebooks and make great money, because in their world, it's just not
>possible.
>
>Each client has my confidence, and I don't like to trade on what I
>did for a mattress company's website, because it will be totally
>different for this home builder website, and I am tired of
>explaining supply and demand for search terms and having to educate
>every business owner like a newbie to make a sale.
>
>
>After all, all they want is the traffic and the money that comes
>with it.
>
>So my new strategy is this:
>
>1. Find a market chock full of jackasses who have terrible sites
>with terrible search engine results.
>
>2. Build 5-10 sites for the local niche in big markets. (I.E.
>Atlanta New Home Builders, Used Cars in Nashville, etc)
>
>3. Get those sites great traffic and rankings.
>
>4. Sell those sites to the highest bidder in their respective
>markets.
>
>
>
>This way there is no confusion or re-education or misconceptions by
>either party.
>
>
>Rather than just teaching them to fish, or fishing for them, or
>selling them a fish, we are having a fish auction.
>
>
>What do you all think?


Old thread I know. However, I agree with everything you've said apart from point number 4, I don't sell the sites to the highest bidder, I rent the sites to them on a monthly basis with the understanding that if they fail to pay the site gets offered to their competition.