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Forum Name: The New MadBomber Marketing and SEO Forum
Topic ID: 389
Message ID: 4
#4, Mixing Up Your SEO
Posted by Kurt on Aug-03-09 at 10:17 PM
In response to message #3
There are many factors to SEO. Most experts try to find the "one" formula that's gives the highest rankings.

As a Bomber, we try to create pages using a wide varieties of "formulas".

For example, let's talk about the title tag of your pages. IMO, these are the most important words in SEO, and have been for 13+ years.

There's different concepts and ideas about page titles.

Should you use ONLY the main keywords?

Or should we use secondary keywords PLUS the main keywords?

Should you use the keywords more than once in the title?

Should the keywords be next to each other?

Does it matter what order the keywords are in?

Again, as Bombers, we don't really care about which is better, because we do it all.

Here's one way:

WARNING; MAKE A BACKUP OF YOUR PAGES! You will make a mistake and I'll even tell you what it is before you do it. You will forget about the black space after words. This can be hard to undo. So make a backup.


Open ReplaceBomb and then open the folder containing your pages. You will need at least 50+ page and probably 200+ to make this work.

Create a short list of "prefixes" that will go at the front of the page titles.

In Replacez....

Find:
<title>

Replace with:
<title>
<title>
<title>
<title>
<title>
<title>
<title>
<title>
<title>
<title>
<title>Best_ (_ is a blank space!!!)
<title>Cheap_ (_ is a blank space!!!)
<title>Welcome to_ (_ is a blank space!!!)

The with just <title> wont't change those page titles at all, leaving just the main keywords.


Next, let's add some suffixes:

Find:
</title>

Replace:
</title>
</title>
</title>
plus secondary keywords</title>
plus secondary keywords</title>
</title>
and great deals</title>
real bargains</title>
</title>
</title>
and more keyword stuff</title>
</title>
</title>
</title>
</title>

What will happen is some pages:

- Some won't be changed and will keep only the exact keyword phase as page titles.

- Some will have a word or two before the main keyhwords

- Some will have a word or two AFTER the main keywords

- Some will have keywords before and after the main keywords

Instead of guessing where are keywords should be, we have them in the beginning, middle and end of the title tags. Alone. Mixed with secondary keywords and "money" keywords such as "cheap", "deal", "coupons", etc.

Visualize your titles like this:

blue widgets
green widgets
Best red widgets
Best white sidgets
Best yellow widgets plus secondary keywords
Cheap maroon widgets and more keyword stuff
Cheap gray widgets and more keyword stuff
black widgets and great deals
Best striped widgets and great deals
cheap navy widgets and great deals

Notice how the widget related keyword phrase is located in different areas of the title (called proximity in SEO), and in different densities.

Again, as Bombers we don't try to "opimize" and find the one "best" formula. Instead, we try to cover all reasonable options.