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Forum URL: http://www.dombom.com/cgi-bin/dcforum/dcboard.cgi
Forum Name: The New MadBomber Marketing and SEO Forum
Topic ID: 530
Message ID: 7
#7, RE: Monetize - Revenue Streams
Posted by virtuwul on Jan-03-08 at 04:25 PM
In response to message #3
YES -- generating and reselling leads is and always will be SUPER HOT!

Businesses always need new leads - so if you can generate them
you can rule.

There are 2 basic strategies you can take to find leads:

1. Use CPA networks - azoogle.com, etc...

Plus side: It's fast and easy and there are lots of options.

Down side: Very little "relationship building" factor...
And the profit you can make will be potentially smaller.

2. Make exclusive deals with businesses.

Plus side: Can potentially be A LOT more profitable.

Downside: You've got to do the work of finding and
making the deal.

Example: Let's say that Kurt has a Las Vegas site...
Sure - maybe he can get a small % of a "hotel commission".

However, how much could he get from Wynn or Bellagio
for a HYPER-QUALIFIED, RICH GAMBLER who's interested
in going to Las Vegas? I'm not sure -- but I think IT'S A LOT.
Especially if you could give them all of this personal information
(address, etc...)

Let's say that are willing to pay: $50 per lead.
What if you sold it to both of them for: $40 each...

How can you generate the lead?

Make them fill out a form and give them a "Insider's Gambling
Report" for example.

Of course, you can also resell the lead to other LV businesses...

This strategy fits perfectly with the "Diamond and Gold" sites..
In other words, it's easier to make this strategy happen if you
dominate ONE NICHE. You won't have to negotiate with 100
businesses in different markets.

So all of that to say that YES: leads are hot...
Matt