Happy New Year Everyone,I wanted to gather your thoughts on siloing.
For those not familiar it has to do with site structure. From all that I have read with properly siloed site, you can get higher ranks with less backlinks, etc.
So here's an example.
The website is on SPORTS
On the main page you would have links to each silo -- football, baseball, tennis, etc.
within the football silo you would only have articles related to football nothing else. The same would be true for baseball, tennis, etc.
The only link out would be from the last article of a silo would link to the first article of the next silo.
Of course, lsi and all that would come into it.
So a properly siloed site would look like this...
SPORTS
Football
Article 1 (links to Article 2)
Article 2 (links to Article 3)
Article 3 (links to Article 1 of Baseball)
Baseball
Article 1 (links to Article 2)
Article 2 (links to Article 3)
Article 3 (links to Article 1 of Tennis)
Tennis
Article 1 (links to Article 2)
Article 2 (links to Article 3)
Article 3 (End)
What do you think?
Blessings,
Ed
Hi Ed...Siloing is one linking strategy we should use...Remember, I don't encourage a specific linking style, but rather to vary it from site to site.
The Backerz and KeyMapz are good for helping create s silo link structure.
Hi Ed,I've used a modified version of the standard silo structure in the past, and it seemed to work very well.
Using your example, I would have had any page in "football" link to any other page (and even multiple pages) that were also within "football". I didn't follow the "page 1 links only to page 2" formula - I actually tried to achieve a varied linking style within each silo. (As Kurt mentioned, Backerz and Keymapz are well-suited for this).
I didn't link from one silo page to a page in another silo - I kept the links all mixed up in multiple styles, but only within a single silo. I let my top-level nav menu take care of the inter-silo links, since the primary nav appeared on each page anyway. Each silo had its own sub-nav menu that linked to all pages within that one silo.
Jeff