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Forum Name: The New MadBomber Marketing and SEO Forum
Topic ID: 559
Message ID: 11
#11, RE: What is SEO/SEM?
Posted by Kurt on Jan-21-08 at 01:09 PM
In response to message #10
Here's a post I made on the Warrior forum, in case you missed it:

Here's a little known SEO topic that gets little, if any, discussion called "link velocity".

Link velocity is the speed at which links are created and appears to be a very important factor in Google's ranking.

Many people think that if you build links too fast, Google will see that as "artificial". However, if a site gets major publicity in all forms of media, like TV, it's very likely a page can build links very quickly, in a natural way.

What happens with most people is that they build a links at first, then stop. Google then lowers their rank and people assume it is because they built their links too fast.

The link velocity theory also fits this scenario: It isn't that Google punished the site for "unnatural links", but rather their link velocity decreased after a short period of time.

If a page is getting a lot of links fast, it could be that the page is legitimately "hot". However, once the link velocity really slows down, it is an indication that page isn't so hot.

Where the links come from are also likely a factor. Are they all blog posts? All from directories? etc...

The point is, if you are going to get a bunch of links quickly, you will probably need to keep up the pace for a while (a couple of months). If not, your link velocity will decline and that could impact your rankings.

The consequences are the same for both link velocity and "unnatural links", so it is hard to say either are the direct cause and effect. However, the concept of link velocity is a very important one, and one that's been ignored by many (if not all) SEO "experts".

IMO, your goal should be to get as many links as you can, as fast as you can, for as long as you can, keeping in mind the concept of link velocity.