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Forum URL: http://www.dombom.com/cgi-bin/dcforum/dcboard.cgi
Forum Name: The New MadBomber Marketing and SEO Forum
Topic ID: 559
Message ID: 15
#15, RE: What is SEO/SEM?
Posted by Kurt on Feb-26-08 at 01:40 AM
In response to message #14
Phrase Based Indexing

Yahoo has filed a patent concerning "Phrase Based Indexing":
http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1&p=1&f=G&l=50&d=PG01&S1=20080033982.PGNR.&OS=dn/20080033982&RS=DN/20080033982

"System and method for determining concepts in a content item using context


Abstract
The present invention is directed towards systems and methods for indexing one or more items of content. The method of the present invention comprises extracting one or more items of text from a given item of content. The one or more items of extracted text are tokenized into one or more concepts. One or more related concepts associated with the one or more concepts are identified. A support score is generated for the one or more concepts, and the item of content is index with the one or more concepts and the one or more associated support scores. "

Simply, this means the SE will look for word phrases on a page and compare them to other pages.

What do I have to change? NOTHING!

My SEO style has always been to include as many keywords on a page as possible. I've NEVER bought into optimizing a page for a single keyword.

Sure, you may use a primary keyword or two, but to only focus on one keyword has always been a mistake, IMO.

Here's why: SE's index all the words on your pages, minus "stop words", which are common words such as the, an, and, is, etc.

SEs don't know which words are "keywords" and which words aren't.

As a matter of fact, every word on your page can get you traffic.

Plus, in my experience, 40-60% of all SE traffic is generated from one of a kind, unique search queries, where the user inputs a long search phrase that NO page in the SE index matches correctly.

By using numerous "keywords" on pages, you create tons of possible combintations.

This is why neither LSI nor Phrase Based Indexing has influenced my SEO keyword strategy, as I've always believed in using mutlple, related keyword phrases.


This is the "theory", for the "how to" of using multiple keywords on your pages, visit the Extreme SEO thread:
http://www.dombom.com/cgi-bin/dcforum/dcboard.cgi?az=show_thread&om=111&forum=DCForumID42