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Forum Name: The New MadBomber Marketing and SEO Forum
Topic ID: 559
Message ID: 18
#18, RE: What is SEO/SEM?
Posted by isnedd on Mar-04-08 at 01:34 PM
In response to message #17
Hi Kurt and All

I've just spent the last hour or so reading through the latest patent application from Big G.

Rather than dealing with 'doop content', it deals with 'Authority Sites' and more specifically, how those sites that might be considered authority sites, for a given geographic area, can be better identified.

In other words, Google are trying to provide users of 'local search', with more definitive results.

To do this, they are not only examining data from the Website, but from 'Yellow Pages', domain registries, Trademark registration, and contact info. from the site itself.

In other words, it's about 'congruency'. Does all the data line-up? If not, why not?

For those building 'Authority Sites', with a 'local search' bias, this would be well worth ploughing through.

For the rest of us, we do need to take note that 'G', is pulling all sorts of data together, to validate, or otherwise, the credibility of the sites that they are indexing.

Just like Kurt said they would do, over 2 years ago, or more.

Y'all take care out there.

Kind regards


Ian