Is it better to have 100 clicks for a penny each, or 1 click for $1?

100 clicks for a penny will take up more server resources, bandwidth, etc., but wil be more consitent revenue. A bad day, and the clicks go down to 75 cents, a good day and they're up to $1.25.

One click for $1 is a lot less stable. It may be here today and gone tomorrow. If your clicks "go down" a little, you have nothing...