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Forum URL: http://www.dombom.com/cgi-bin/dcforum/dcboard.cgi
Forum Name: The New MadBomber Marketing and SEO Forum
Topic ID: 56
Message ID: 2
#2, RE: How to really be a marketer...
Posted by Kurt on Nov-15-02 at 10:06 AM
In response to message #1
LAST EDITED ON Nov-15-02 AT 10:07 AM (PST)
 
>KIDS. I never thought about that since I figured they don't
>have credit cards.... but they do have a mouse....

You just need 'em to click. But, while they don't have credit cards, they do strongly influence those that do. Look at the "toon" station. There are some big bucks spent on advertising directed at kids.

>Can you say with dombom if the feeds and amazon are mostly
>what does the differentiation of unique content throughout
>site, or for search engines if it's the first few paragraphs
>as well that one should focus on using headline tags and
>good optimization techniques and make each page unique .

It's all of the above. Plus, the "market" or supply/demand for those keywords. And, the pure numbers. How many pages/words do you have about a certain subject???

>Is it that the different searchbomb links themselves will
>create the different 2 and 3 word combos that will create a
>lot of traffic and the sheer diversity plus infinite
>mathematical combinations are what generate the traffic?

It's the market that creates traffic. I'll be honest...I doubt domboms will be able to get any traffic for gambling related words..Tooooo much savvy competition. I have been in the gambling )las vegas) market for 6 years.

>Also is there a certain number using overture suggestion
>tool you'd say is the guideline for the naviagational links
>for the different html dombomb pages (ie don't bother for
>phrases over 8000 searches a month due to competition??) For
>instance, if it was a jennifer lopez site, if the navigation
>links were: jennifer lopez pictures, lopez screensavers,
>jennifer lopez lyrics - I think that's too competitive
>still. Would you instead create the dombom html pages more
>as jennifer lopez calender, jennifer lopez music videos
>since those are under 1000 searches a month?

"Jennifer Lopez" pages in Google= 706,000
"jennifer lopez" searches on overture= 557,646


"internet marketing" searches on overture: 59827
"ineternet marketing" pages in Google: 3,790,000

Let's see...There's more than 10 times as many searches done for jennifer lopez than for internet marketing.

jennifer lopez has about 10 times the "demand" than does internet marketing.

But, there are 7 times more pages for internet marketing than for jennifer lopez. Jlo has 1/7 the competition of internet marketing.

Granted, internet marketing is probably worth more per "visitor", and this is an important factor.

Regardless, I'd take my chances with JLo. 10 times more popular and only has 1/7 the number of competiting web pages.

(I'm using round numbers)

As you see, the number of searches performed is not an indication of the competition.

>PS This also shows what's popularly searched for:
>
>http://www.google.com/press/zeitgeist.html


This is a real good tool and I should add it to keyword armory. Lycos also has a great tool for helping to spot trends.

I didn't check zeitgeist before I used Wynona as an example...But do you notice how popular she is now? She's number 6 on the "gaining chart" and only has 6,730 competing pages! What a search engine "gimme" for anyone that anticipated her trial a month or two ago.

I'm sure her popularity will be short lived, but if someone had an entertainment type site, putting up some Wynona pages would have been a steal.

PS...Another factor that must be considered is how much you're getting paid per click for a certain search term. You will need to check RevPilot and Sfeed to make sure there's some bids for your phrases.