LAST EDITED ON Nov-15-02 AT 05:25 PM (PST)
 
Deb...The reason I didn't have your resources is becasue you have to sit and watch them...There is no "accounting".

To be honest, I really believe Amazon's biggest asset is it's words, not the sale of books.

I'll give a real life example of PPC's. For four years on my Las vegas site, I sold hotel rooms through all the major affiliate programs, HRN (now hotels.com), Travelocity, etc.

My combined earnings for all programs was $80-300 per month, depending on the time of year.

About a year ago, I made the switch to pey per click. My average earnings per month for the term "las vegas hotels" is between $250 and $600 per month from clicks.

This does not factor in all the other variations for las vegas hotels, such as "mandalay bay", "las vegas hotel room rates", "mirage hotel rooms", etc.

If you add these together, I probably make three/four times as much using PPC instead of the hotel affilate programs. And this doesn't include that the affiliate programs also had car rentals, air, etc, which I didn't include in the PPC "hotel" numbers.

I no longer sell using the affiliate programs, I just use PPC (although I must still have an affiliate link up somewhere cuz every once in a while, I'll book a room). I'm sure your results will vary, depending on things like which keywords you use, etc.

Fair Disclosure Note: My las vegas site is a content site and wasn't built using domboms...It had been up for 5 years before I added PPC, so it wasn't the bombs that brought the traffic. I already had the traffic, but converting to a PPC model for revenue definetly worked in this case. Again, your results will vary.