Kurt,

If the top bids for words from searchbomb are 3 of 4 cents would you say not to go for it? What's a good criterion?

Also, you said featuring the same product as first paragraph of each html isn't a danger if you alter headline and the text of each page but do you think for visitors varying product in first paragraph could be more lucrative?

Do you think holidays are too competitve since those are events one can anticipate more traffic for in advance?

I'm not around kids too much but I found this site and maybe that could clue me into kid culture:

http://www.yahooligans.com

But I'm still not sure how far to go in nicheing to avoid competition ie with Harry Potter- I assume going into 3 or 4 word phrases could work or focusing on Emma Watson (the girl in new movie). Do you use any overture numbers as a guideline to decide if it's impossible or not?

Debbie