LAST EDITED ON Jan-15-08 AT 12:20 PM (PST)
 
Hey Ernie,

You can't use brackets < > in RSS, so you need to encode them:

<p>

There's 3 parts to this text string:
<
p
>

&alt; = <

p = =

> = >

Just use the standard html for paragraph: <p>

Then run a search/replace on your RSS pheed:

Find:
<p>

Replace:
<p>

There's a few other characters that are illegal in RSS that will cause problems, particularly:
'

You may want to remove them, I can't remember the code for apostrophes.

Also, learn how to add html links to the content in the description tag. This will create contextual links, which are the most powerful type of links.

Everyone worries about getting links from "authority" sites and high PR sites.

Assuming the page is indexed, it's just as important to get CONTEXTUAL LINKS.

Example of contextual links:
This is an example of an contextual link using keywords for my pets and animals site, lizardz.com .

Contextual links have the links and anchor text as part of the content.

The other type of link is known as "clustered" links and they aren't nearly as big a factor as are contextual links.

Example of clustered links:
pets
dogs
cats
dolphins

Clustered links are typically used for navigation...

While off topic, the main point is to learn how to insert contextual links into your RSS. The will really help your SEO efforts.