LAST EDITED ON Feb-24-08 AT 10:40 PM (PST)
 
Before we get started, a little background is needed.

EDIT: Before starting on this thread, get to know: Spinning Content:
http://www.dombom.com/cgi-bin/dcforum/dcboard.cgi?az=show_thread&om=98&forum=DCForumID42
/EDIT

My basic philosophy for on-page SEO is actually very simple: Put as many words on as many pages as possible, then link to those pages.

While putting words on pages, we need to keep basic SEO principles in mind to give our words and pages the best chance of being ranked highly, which is known as optimization.

What differs between my style and other SEOers is that I don't try to optimize a page to be "perfect" and instead try to create a number of pages, each using a variety of different combinations of SEO styles and principles.

For more info in my SEO theories, the following is REQUIRED READING:

http://www.tuelz.com/big-seo.html

Next, we have this interesting page that polls multiple SEO experts about which page elements they consider the most important:
http://www.seomoz.org/article/search-ranking-factors

What's really interesting is what they agree on most, and what they disagree on most...But using my style to build pages in sn SEO friendly manner takes into account just about everything and every difference brought up on this page.

Here's just one example...Page titles are considered the most important element for on-page SEO. But there are different factors for page titles, such as:

Proximity - how close are the keywords to each other in the title?

Density - How many times are the keywords used?

Prominence - How close to the beginning of the title tag are the keywords?

You don't need to remember these terms, just understand the general concepts. This system will take care of all of this for you.

Again, my goal isn't to find the perfect SEO for a page title, it is to cover all reasonable possibilities. For example, we'll want to create pages that vary the proximity, density and prominence.

Remember, there are different SEs and each SE can use serveral algos. Not to mention, algos may often change.

We want to be prepared for any and all possibilites.

So if one of the keywords you are targeting is "cheap wedding invitations", we'll want multiple pages with different page titles such as:
cheap wedding invitations
cheap high quality wedding invitations
Welcome to our cheap wedding invitations site
cheap wedding invitations: You've found cheap wedding invitations
Getting marries? cheap wedding invitations
cheap wedding invitations at discount prices

You'll notice that we've varied the proximity, density and prominence of the keywords in each page title.

We'll want to do this for all aspects of our pages, not just the titles.

I've put together some basic "how to's" using Tuelz on this page:
http://www.tuelz.com/tueltips.html

I'll also create some more tutorials to cover more extreme uses of the Tuelz in the coming days and weeks.

Until next time, here's your homework assignments:

My Big Page of SEO:
http://www.tuelz.com/big-seo.html

Basic SEO factors:
http://www.seomoz.org/article/search-ranking-factors

Some Tuelz Tutorials:
http://www.tuelz.com/tueltips.html