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Forum Name: The New MadBomber Marketing and SEO Forum
Topic ID: 613
Message ID: 0
#0, The Diamond Strategy of Getting BIG Rankings for BIG Keywords
Posted by virtuwul on Dec-31-07 at 03:13 AM
Hi Fellow Bomberz and Tuelerz (that just sounds weird, huh?),

Anyways -- here's the strategy I'm using to get some good
rankings: short-term (for long keyword phrases), medium-term
(for your core keywords: 2 to 3 word phrases) and eventually
the BIG keywords.

Let's call it the forest analogy...

Let's go from the big picture to the small:

First, you see the big forest --
Then, there's the trees...
Then, there's the leaves...
And finally, there are the creatures that live on the leaves.

Here's how you get rankings for FOREST.

Phase 1: Let's get rankings for the leaves
and set the stage for "tree rankings".

1. Start building pages about "leaves".

- Build a page that talks about the caterpillar that lives
maple leafs.

- Talk about how the maple leafs change color in autumn.

- Write an article about how maple TREES need water
and sun.

- Do a blog post about how maple is made...

Send 40% of the links from those articles and pages
to the deep links of those pages...

40% of the links should go to the sub-domain or
folder called: "leaves"...

20% should go to your home page, which should contain
the words "trees" and "forest".

What will happen is:

- You are going to start getting a lot of rankings for
the articles about maple leafs, and even maple trees.

- Of course, you will be building links for "trees"
and even "forest" - which will kick in more and more...

Phase 2: Go for rankings about "trees" and set up
the stage for "forest"

Now, we keep repeating the same strategy we just did.

This time, let's focus on other trees: Mahogany and Teak.

You build another folder about mahogany and another about
teak.

You crank out 3 to 10 articles and blog post about all of the
various factors about these trees.

40% of the links to the deep pages (which you can get the rankings
within weeks for the long keyword phrases) -- 40% of the links to go
the folder page (which will get your rankings for 2 to 3 word phrases
within months).

Make sure you send 20% of your visitors back to your home
page (and you want the words "forest" and "trees" to come
in every shape, size and variation.

Now: phase 2 can last a long time... I would keep targeting
every tree you can think of, while maintaining that link ratio.

Phase 3: Getting rankings for the forest.

Now -- after months (or years) of writing articles about
trees, leaves and forest - you will NATURALLY get rankings
for FORESTS.

At this stage, I would focus 50% of my links to the home page
with a 50% ratio of various forest keyword combinations.

Green forest
Rain forest
Teak Forest
etc...

And that's it. Of course, it takes TIME and patience.
But - IT WORKS and it will continue to work.

This is a VERY solid long term diamond or gold strategy.

Matt

P.S. I learned it from John Matterson (His UBBC course
rocks -- if you want to learn how to build an internet business
from copywriting, to email marketing, to PPC, to web 2.0 to
offline - it's all there). http://www.ultimatebusinessbuildingcourse.com