I just wanted to use Kurt's example and integrate it with my example:

Forest - Pets, Animals, Wildlife and the Outdoors (very broad and general) As the diamond site, Lizardz will focus on all the topics listed.

Trees - Dogs, Cats, Camping trips, pet supplies, dog training

Leaves - health food for dogs, Texas camping trips, poodle grooming

The Details About the Leaves - Healthfood for pregnant dogs, Texas camping trips for seniors, how to groom a poodle with household products.

The difference between Kurt's strategy and what mine is:
Kurt will build it out on different sites. I'll build it all
on the same site.

Build on,
Matt