>This approach certainly does require a different way of thinking
>about building sites. I have my doubts that the work involved would
>be worthwhile for small sites.
>
>However, for any site that I have plans for making more of an
>authority type site, using anchor links and creating the hub page
>are worth consideration. I have started in the last few months
>writing 700+ word articles for at least the home pages of the little
>sites I made or bought. This is taking what I have begun doing
>several steps further.
>
>Thanks again, Kurt.

Hey Sandra,

I agree. Although www.Shysky.com "only" has 9 content pages, I could easily have made it a 50 page site, so it is a lot of work. And you're right, this experiment is more to build a hub/authority site.

It's also a form of "link bait" in that the goal is to have a page of "everything" about something, so it can be linked to more aggressively. Really good pages can withstand more gray hat strategies, as long as they are on topic.

It's also an opportunity to get more keywords into anchor text on a page, and have those links point to the same page, not divert traffic (and link juice) away.

Another possible (hopefully) benefit is that instead of getting 5 backlinks to 5 different pages, all five backlinks can point at one page, but different points in that page. Does this help concentrate the link juice all on one page?

And let's take it a step further...Here's a recent Google patent where is trying to detect the "structure" of a page and segment parts of it:
http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=7,913,163.PN.&OS=pn/7,913,163&RS=PN/7,913,163

Basically, it's the stuff we've talked about around here for years, that content and links in different parts of pages probably carry more/less weight that elements in other parts of a page.

For example, this could mean that a link in a sentence in what Google determines is the body/content of a page may be worth more "juice" that a link in what Google thinks are page comments or site navigation links.

It also could mean that certain segments of content on pages may be factored separately for SEO reasons.

Again, as Sandra pointed out, this isn't THE strategy everyone should use, every time. Instead, it's a way to vary your strategies. Bomber Rule #1 is to explore every REASONABLE possibility.