>So, the question is, to your knowledge, does the wonder wheel pick
>the most often searched for term, or just the term that it thinks
>most likely matches the search.

>Kelvin

Hey Kelvin,

This is a good question: What criteria does Google use for the Wonder Wheel? And my own, what makes it different than the "related searches" feature?

I'm really not sure, and in this case it probably isn't a big deal.

There's actually different SEO strategies for different projects. If the goal is to create mini-sites around very small micro-niche, heavliy targted keywwords are needed.

However, if we're building larger, more content-heavy authority type sites, the goal is more to use as many keyords as possible. And this is the strategy where we can use the Quick Keyword Research strategy.

Our goal for this isn't to find the best keyword for a page, but rather a bunch of keywords we can use on a bunch of pages, and especially use them on the same page.

If we can up with a list of keywords like:
big red squares
small blue rectangles
medium green circles

The goal really is to use each of these keywords as many times as possible. This list is keywords is really more about the things you write about than keyword research.

The use of Inz is only to find the "easiest" ones. I just "weight" the better Inz keywords and use them more often in page titles, anchor text, html tags and actual content.

This is a good strategy for when using the "mega page" strategy, where you put a lot of stuff on a single page, like on this thread:
http://www.dombom.com/dcforum/DCForumID33/662.html

And if you go to this page:
http://shysky.com/dyi-solar-energy.html

...You will see a "mega page", but as I explained elsewhere, I didn't set up Shysky in an SEO friendly way and originally wanted it to be a private site.

But take that page's style and apply this Quick Keyword strategy to determine what the topics on the page should be. And for the keywords that aren't topics, try to work a bunch of them into the text in a "natural" way.