Hi Fellow Bomberz and Tuelerz (that just sounds weird, huh?),Anyways -- here's the strategy I'm using to get some good
rankings: short-term (for long keyword phrases), medium-term
(for your core keywords: 2 to 3 word phrases) and eventually
the BIG keywords.
Let's call it the forest analogy...
Let's go from the big picture to the small:
First, you see the big forest --
Then, there's the trees...
Then, there's the leaves...
And finally, there are the creatures that live on the leaves.
Here's how you get rankings for FOREST.
Phase 1: Let's get rankings for the leaves
and set the stage for "tree rankings".
1. Start building pages about "leaves".
- Build a page that talks about the caterpillar that lives
maple leafs.
- Talk about how the maple leafs change color in autumn.
- Write an article about how maple TREES need water
and sun.
- Do a blog post about how maple is made...
Send 40% of the links from those articles and pages
to the deep links of those pages...
40% of the links should go to the sub-domain or
folder called: "leaves"...
20% should go to your home page, which should contain
the words "trees" and "forest".
What will happen is:
- You are going to start getting a lot of rankings for
the articles about maple leafs, and even maple trees.
- Of course, you will be building links for "trees"
and even "forest" - which will kick in more and more...
Phase 2: Go for rankings about "trees" and set up
the stage for "forest"
Now, we keep repeating the same strategy we just did.
This time, let's focus on other trees: Mahogany and Teak.
You build another folder about mahogany and another about
teak.
You crank out 3 to 10 articles and blog post about all of the
various factors about these trees.
40% of the links to the deep pages (which you can get the rankings
within weeks for the long keyword phrases) -- 40% of the links to go
the folder page (which will get your rankings for 2 to 3 word phrases
within months).
Make sure you send 20% of your visitors back to your home
page (and you want the words "forest" and "trees" to come
in every shape, size and variation.
Now: phase 2 can last a long time... I would keep targeting
every tree you can think of, while maintaining that link ratio.
Phase 3: Getting rankings for the forest.
Now -- after months (or years) of writing articles about
trees, leaves and forest - you will NATURALLY get rankings
for FORESTS.
At this stage, I would focus 50% of my links to the home page
with a 50% ratio of various forest keyword combinations.
Green forest
Rain forest
Teak Forest
etc...
And that's it. Of course, it takes TIME and patience.
But - IT WORKS and it will continue to work.
This is a VERY solid long term diamond or gold strategy.
Matt
P.S. I learned it from John Matterson (His UBBC course
rocks -- if you want to learn how to build an internet business
from copywriting, to email marketing, to PPC, to web 2.0 to
offline - it's all there). http://www.ultimatebusinessbuildingcourse.com
I just wanted to use Kurt's example and integrate it with my example:Forest - Pets, Animals, Wildlife and the Outdoors (very broad and general) As the diamond site, Lizardz will focus on all the topics listed.
Trees - Dogs, Cats, Camping trips, pet supplies, dog training
Leaves - health food for dogs, Texas camping trips, poodle grooming
The Details About the Leaves - Healthfood for pregnant dogs, Texas camping trips for seniors, how to groom a poodle with household products.
The difference between Kurt's strategy and what mine is:
Kurt will build it out on different sites. I'll build it all
on the same site.
Build on,
Matt
