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jeffhopemoderator
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Oct-21-08, 01:39 PM (PST)
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"Review Sites & Software / Strategies Here - A Match Made in Heaven?"
 
   Over at the Warriors (formerly in the War Room private section but now discussed everywhere), one of the big topics the last few months has been review sites - and specifically, a "conduit style" review site. I don't want to go into great detail about those, because that wouldn't be fair to the person offering that info. But, in general, the philosophy is that you want your sites to act as a conduit between buyers who already know what they're looking for (based on the fact that they're looking for reviews, and not general info), and the end product itself. If you can serve as the middleman in that transaction, you can earn some affiliate commissions.

Now, I haven't tried any of this, as I've been busy with other projects, both my own & clients. But, looking ahead just a bit, to when it's time to build some sites for myself again, I've been thinking about this a lot. It seems to me that taking the concepts of conduit-style product review sites, and building / promoting sites with Bombs, Tuelz, and the techniques here, would be an ideal path to follow.

If you think about it, product-specific keywords are very popular anyway, and in theory easier to rank for than broad general terms. The term "Canon PowerShot A590 Review", though popular, would be much easier to rank for than "digital camera review" or even "Canon digital camera review". The downside is that such terms can be fleeting and time-limited in some cases. They usually last until the next big thing in that same general product line comes out. Our big advantage, with the software that we have, is that we can turn out multiple sites, pages, and content on a single topic very quickly.

Just thinking on electronic ether here - What if you wanted to promote & "review" several digital cameras?

If you were to follow one of the techniques discussed here and write say 25-50 generic sentences that would fit in the first paragraph, 25 or so more specific ones on quality of photo, flash range, software included, and other features, a few sentences about the manufacturer, a few more generic closing sentences, and finally, add some quoted reviews (fair use limitations) from other sites as the conduit method suggests, you could turn out lots of content very quickly. Of course, most of your sentences would have some placeholder tags in them, where the model, manufacturer, product specific info, and so on would be substituted.

Suppose you used the same technique, and instead of applying it to something so competitive as digital cameras, you applied it to some products from smaller specialty merchants found at ShareASale, CJ, and other affiliate networks? Granted that those products wouldn't have near the search volume that more in-demand mainstream products have, but you could turn out related content very quickly, and quite possibly "own" the review-related SERPS for that type of product.

I'd apply this to products like wine, gourmet & specialty food, chocolate, toys, sporting goods, electronic gadgets, and so on, that may have a good brand & following, but not as much as the big national brands.

I think there's a lot of potential here. This time of year especially, with Christmas right around the corner.

Jeff

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Kurtadmin click here to view user rating
Member since Dec-5-02
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Oct-21-08, 11:07 PM (PST)
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1. "RE: Review Sites & Software / Strategies Here - A Match Made in Heaven?"
 
>I don't want to
>go into great detail about those, because that wouldn't be
>fair to the person offering that info. But, in general, the
>philosophy is that you want your sites to act as a conduit
>between buyers who already know what they're looking for
>(based on the fact that they're looking for reviews, and not
>general info), and the end product itself. If you can serve
>as the middleman in that transaction, you can earn some
>affiliate commissions.


Hey Jeff,

We can address this, as I've posted similiar thoughts before the "conduit" method was made available.

On this thread I posted about mixing and matching elements of sales pages, instead of content:
http://www.dombom.com/cgi-bin/dcforum/dcboard.cgi?az=show_thread&om=136&forum=DCForumID42

Also, when I wrote the WordBomb Reports over 5 years ago, I wrote about "psychographic" keywords. Psychographics are all about what exactly a person is thinking about at the time they type in words in a search engine.

Examples of psychographic keywords we want to use for this purpose include:
buy
sale
discount
save
cheap
cheapest
price
low cost
coupon
budget
review

There's more and we should make a list of them...But these keywords, when used for a search, tell us exactly what the person is thinking.

If a person is looking for "cheap hotel rooms", they are looking to BUY.

Let's look at "viagra". If a person searches for only "viagra", they could be looking for medical info about viagra. However, if they are looking for "discount viagra", they are looking to buy!

Psychographics is a very important concept. The psychographic keywords should be added generously to all your pages, to help you find actual buyers.


-Boom boom boom boom.


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JasonBteam
Member since Oct-17-08
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Oct-22-08, 11:14 AM (PST)
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2. "RE: Review Sites & Software / Strategies Here - A Match Made in Heaven?"
 
   Jeff,

I can contest that the conduit style does work really well. All my sites used to be 20 pages of content with a PPC review style page of the top 3 products with v short descriptions. This was OK but after reading Chris's report added an individual page review, and currently adding more products (slowly)

I'm way behind on the SEO front - thats why I'm here , PR is rubbish and rank poorly for main keywords, but only a small number of links in comparison needed to be on first page for "specific product review". As suggests they convert like crazy because of their intent.

Millions of products but NO time. Would love to hear more any strategy for getting pages produced. But then I may be running before I can walk.

I had a wild thought ages ago about setting up a blog that auto produces product review pages via manufactures or distributors database. You dont really need to review the product as such just details of it, scrape any reviews. Out of my league at the mo.

Regards
Jason


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mmurthateam click here to view user rating
Member since Oct-29-06
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Oct-29-08, 08:19 AM (PST)
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3. "RE: Review Sites & Software / Strategies Here - A Match Made in Heaven?"
 
   Hi everybody,

Jeff and Kurt, yes it does work very well actually. I've tried it out on my first good profit pulling site last year. I got the idea for a mixtre of both of you. Kurt's earlier mention of it, and a PM you sent me Jeff.

The site offers a variety of Chef accessories and equipment. The affiliate program I belong to is a bit bigger than shareasale, but both ways work whether they are big programs or not.

Good post btw ...


Mary

http://www.quantum-seek.com | http://www.marketersspaceforum.com


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