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Elgg

Elgg is a lot link Ning in that they both offer tons of linking opportunities. And from a user standpoint, they both are actually very similar.

The diffences are, Ning sites are easy to find but are all on the same IP (using different sub domains), while good, working Elgg sites are harder to find, but give you multiple IPs.

Again, the goal is to find a few good Elgg sites to increase your real estate, then bookmark them in the same folder(s) so you can open them all up in different tabs at the same time. Even though they may take more time to find, they can become tremendous assets.

Look for Elgg sites that you will actually contribute to and are "on topic" for what you are promoting. If you can't find a match, create a "gateway" site/blog, one that is "sort of" relevant the Elgg site and "sort of" relevant to your promo.

For example:
Elgg/Home and Garden => Gateway/dog houses => Your Niche=> Dog Training

You can add links to:

 
After you Sign up/Log in:

To create a blog:
Click Blogs => Your blogs

The URL of you blog will be something like:
http://elgg.com/pg/blog/UserName

Don't confuse the URL of your own blog with that of "blogs". "Blogs" is a page that lists the most recent blogs posts from the entire communtiy.

To create a page:
Click Pages => Pages home

You have an index page of all the pages you create, which links to all your other pages. Keep track of these URLs.

To create  a photo gallery:
Photos => Create New Album ( or Your Photo Albums, if you have already made one).

Your photo gallery also lets you add links to the captions. These links will appear in your RSS pheed for the gallery.

And don/'t forget to fill out your profile page.

Look for your RSS pheeds.

As you create the above, make sure to find and record the URLs for your RSS pheeds.

Your Blog URL will be something like:
http://elgg.com/pg/blog/UserName?view=rss

Your Pages RSS pheed URL will be something like:
http://elgg.com/pg/pages/owned/UserName?view=rss

Your Albums RSS pheed URL will be something like:
http://elgg.com/pg/photos/owned/UserName?view=rss
 

When you add a blog, a page or images, make sure you select to make them "public" so everyone can see them, including the search engines.

For more specifics on RSS, including some really serious strategies, I go into much greater detail in the MadBomber forum...
 

Get $50 off membership to the MadBomber forum here.